Essential Festive

Step into the modern era of royalty with this cream outfit from Asim Jofa’s “Asra Collection”. This creation is a testament to the brand’s mastery of embroidery with a shirt...

Step into the Sun-kissed splendor that whispers of the past in a contemporary way. Blending the richness of mustard with the allure of pink, this piece redefines South Asian beauty....

Make a statement with this mesmeric ensemble featuring a glamorous shirt in a soft pastel lavender hue, detailed with intricate gold patterns. The sleeves and hemline are accented with ornate...

Explore vintage charm and rustic beauty with this earthy-hued look that imparts a feeling of timelessness. The digitally printed shirt features a splendidly crafted neckline and border lace embroidered on...

Experience a reflection of current sophistication with this palette of perfection. The lilac shirt channels chic charisma with luxurious embroidery gracing the entire front creating a stream of splendor that...

Step into the majestic realm of traditional elegance and embrace the ethnic beauty with this intricately fashioned ensemble, featuring a captivating shade of sea green hue with hints of ivory...

Channel a blissful aura through this radiant ensemble that encapsulates the essence of traditional artistry accompanied by gorgeous hues of orchids. The jacquard shirt features an exquisitely embroidered front and...

Step into the enchantment of a lush green dress, where the vibrant hue becomes a backdrop for intricate traditional embroidery. The gorgeously embroidered shirt tells a story of timeless artistry,...

Reminiscing cultural allure and South Asian beauty, this exquisite outfit blooms like a quintessential flower that holds one’s attention. It weaves together a symphony of an aegean inspired hue with...

Step into a monarchial universe with this quintessential ensemble that personifies the invigorating hues of an emerald gemstone. The jacquard based shirt features elaborate embroidery patterns with symbolic paisley motifs...

Enter a realm of majesty with this regal ensemble, radiating the fiery essence of a ruby sun. The jacquard shirt is a canvas of opulence, with intricate embroidery painting vibrant...

Radiate utter sophistication in the elegance of this yale blue dress, where the deeply distinguished hue serves as a canvas for remarkable embroidery. The shirt features an embroidered neckline and...

Dive into the sea of nostalgia with this outfit that embodies South Asian regalia in ravishing tones of russet. The shirt is intricately designed and features multiple embroidered panels. The...

Breaking the barrier of monotony, this exquisite piece exudes an alluring harmony of luscious peach with vivid tones of crimson maroon. The shirt’s soft-hued color is beautifully enhanced with resplendent...

Unleash cascades of charm and glory with this bottle green magnificence that promises an illustrious display of refined taste. The shirt features a masterwork of artisanal craftsmanship that stimulates your...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...